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Pets Unite Us™
The Bond that Fuels Our Future
If you work in the pet industry, you already know the truth: pets change people. Pet ownership creates human-to-human bonds that make our world better.
The Pets Unite Us™ movement brings the industry together to share an essential truth:
Pets make us better people, connect us to each other, and build connections that create a stronger society.
Why This? Why Now?
Across America, people feel more divided and more isolated than they have in decades. Technology has connected our devices while distancing our lives. Many people feel they are living alongside one another, rather than with one another.
At the same time, pet ownership continues to do something extraordinary: it restores relationship. This is not sentimental; it is measurable and observable. APPA’s latest research advances a central insight: pet ownership is not only beneficial for individuals; it cultivates the very virtues that repair human-to-human connection.
The industry’s greatest growth opportunity and its greatest societal contribution are the same: increasing and sustaining households that own pets.
Join the Movement
Submit the form below for future updates about Pets Unite Us from the American Pet Products Association.
OUR COMMITMENTS
What We Will Do Together
Grow & Sustain Pet Ownership
We will align to focus not only on acquisition, but also on retention – keeping pets in homes through life changes, financial strain, housing barriers, and health events.
Remove Barriers to Pet Ownership
We will treat affordability and pet-friendly housing as industry-wide priorities, not isolated advocacy topics. Keeping people and pets together is not charity; it is community resilience.
Promote Lifelong Pet Ownership
We will elevate programs and partnerships, pets in the classroom, mental wellness, responsible care education, and positive narratives that make lifelong ownership aspirational and supported.
Demonstrate Positive Impact
The positive economic impact is the natural outcome of a public good. When pet ownership expands, jobs grow, innovation accelerates, and commerce strengthens because connection strengthens.
Strengthen Responsible Trade & Commerce
A thriving industry requires trust. Trust in product safety, ethical sourcing, transparent claims, and responsible policy. Pets Unite Us™ supports government affairs and responsible commerce with a values-first frame. We are advocating for the conditions that allow more households to responsibly own and keep pets.
HOW APPA WILL LEAD
The Flywheel of a Movement
Movements do not run on inspiration alone. They run on infrastructure. APPA’s Pets Unite Us™: The Human-to-Human Animal Bond White Paper outlines a strategic model that matches APPA’s unique position: a flywheel with Community at the core.
Convene
APPA brings together every sector, manufacturers, suppliers, distributors, retailers, pet owners, investors, around shared purpose.
Thought Leadership
APPA grounds the movement in credible research and clear metrics, translating data into meaning.
Stewardship
APPA turns shared insight into sustained programs, advocacy, and cultural leadership that benefit the industry and the public.
Let's Build the Future Together
A future where every household that wants a pet can have one, keep one, and thrive with one. A future where the industry grows because society becomes more connected. A future where our products and services are not just purchased, but also understood, because the public finally sees the deeper value proposition we have been living all along.